For the first time in NBA history, the All-Star weekend was to be held outside the US. Located in the heart of Toronto, True North was the concept we created to house the hottest private parties and events of the weekend. We created a visceral, ultra VIP experience, from invitations to NBA team owners, to a custom built 16ft chandelier. We also commissioned huge neon installations playing off Canada's relationship to basketball. The event was a huge success and a great weekend for Toronto basketball fans.