Homesense wanted to do original TV for the first time ever in Canada. So we tapped into the very real, very insightful shopping experience one goes through at Homesense. You usually walk in for one thing and leave with a bevy of others.
Marshalls is an off price retailer new-ish to Canada. We used their tagline, "Head to Toe Designer Deals" to inform our creative, and revamped the popular children's song "head and shoulders knees and toes" for these fun, highly styled, catchy spots.