National Sandwich Day x Snapchat

To celebrate National Sandwich Day 2016 we created a Snapchat lens for Subway. To maximize total engagement, we decided to create a game that customers could engage and play with. In under 6 hours, we had 5 million views, and the lens made into the top 5 Snapchat lenses of 2016 for total number of views and engagement.


Prime Rib Sandwich