VIRGIN MOBILE

To launch Virgin's "Members Get" platform in Canada, we threw a big party and got Mark Hunter (the Cobra Snake) to take some of his gritty, awesome signature photos for our outdoor ads. 

All these party pics were too good to waste, so unbeknownst to the client, we decided to make them into a high energy TV spot. We surprised them with the spot, they loved it, and the campaign is still running today. 

 

OUTDOOR