As Donald Trump began his second term as president, his tariffs and taunts that Canada would become the “51st State” triggered a huge wave of patriotism amongst Canadians. Most brands tried to connect with consumers by punching back at Trump and reminding shoppers that they were 100% not American. Maple Leaf Foods, the most iconic food brand in Canada chose to do the most Canadian thing possible and focus on what actually makes us Canadian…our collective unity.
